Devise and run a creative, no holds barred campaign on the power of urine in looking after our health.
The Urology Foundation is the only UK charity dedicated to fighting all urology diseases. Urology conditions include some of the most common serious diseases such as prostate cancer, kidney damage and incontinence. Other diseases include bladder, testicular, kidney and penile cancers, kidney stones, interstitial cystitis and urinary tract infections.
With an initial focus on research and HCP training and education, this charity is now looking to improve understanding and drive real change amongst the public. In 2025 it would like to deliver an umbrella campaign to improve awareness of ‘urology’, focussing on the power of urine. The agency partner will co-create an overarching, attention-grabbing campaign that “takes ownership of wee” and its power in looking after urology health.
This is an opportunity for an agency partner to be involved from beginning to end, and to advise on the use of multiple channels of communication (media, social media, influencers, public affairs) to ultimately help drive meaningful change and the impact of the charity.
Agencies passionate about working with The Urology Foundation should get in touch.