Champion the needs of people living with lung cancer across Europe and contribute to the EU’s Beating Cancer Plan.
In 2020 there were 318,000 new cases of lung cancer diagnosed in Europe. Lung cancer affects everyone: men and women, young and old, smokers and non-smokers but misinformation can mean that symptoms are over-looked, and diagnosis is delayed or missed all together.
Lung Cancer Europe (LuCE) is the voice of Europeans impacted by or at risk of lung cancer. Their key message is to inform that “anyone with lungs can get lung cancer.” Every year, LuCE deliver a public awareness campaign throughout Europe and this year’s campaign is about showing the “many faces of lung cancer.”
On a creative level, they are looking to deliver a clear concept and a core idea that will inspire and drive engagement across different geographies and cultures. With learnings and success stories from previous year’s campaigns, LuCE are keen to up their game with professional communications support and expertise.
LuCE are a creatively ambitious umbrella not-for-profit organization with many connections in the lung cancer community. They are keen to build a partnership with an Agency who can advise on all aspects of their strategic communications.