Alcohol Addiction
This leading national charity is dedicated to improving the lives of children, families and friends affected by a loved one’s drug/alcohol use.
Recognising that this area is often misunderstood, they are keen to find an Agency partner who can design and deliver a communications campaign to combat the stigma of addiction. The campaign should result in recognition and understanding of the problem, which in turn, will enable people to get the support they desperately need.
One in three people in the UK are affected in this way, often hidden in plain sight, because they don’t wish to disclose the emotional, mental, financial and social distress they suffer. Adfam wants to change all that…bring the issue, and the families out into the open. We want to make the stress caused by someone else’s substance use to be talked about and accepted as a human condition worthy of compassion.